About Switch & Forge
The Store
Art, Renewed
Switch & Forge is an online store specializing in limited edition high quality art prints. The idea is simple - constantly rotate in new art at a high paced frequency following a specific theme. What sets my store apart is my experience in art, design, and technology.
Each week, a new theme is showcased on Switch & Forge social channels. And every day as the week goes on, new images are added on those social channels. Selected pieces are then print-readied for the shop so you can browse, buy, and add to your home, work space, or anywhere else that needs the right artistic touch.
Tune in to the Frequency
How It Works
Regular voting for new weekly themes will take place on the site and in social channels. Prints will be selected based on feedback, likes, views, and comments.
The artwork available on the site will change month to month, with old artwork paving the way for new themes and creations.
If you have ideas for themes or artwork, please submit your request via the contact form or reach out on my social channels.
The bulk of artwork produced on Switch & Forge is generated with an AI image creation tool called Midjourney in conjunction with Photoshop.
Guess Who
Not all AI
My name is Will and I oversee Switch & Forge. I'm a former technology executive, having worked in web, digital, and ecommerce for large enterprise companies both public and private.
I've always had a love for art, and although UI and UX were focuses throughout my career, I've always missed the full freedom of limitless artistic creation that a blank canvas or screen provides.
I'm using my experiences to make the type of art I love and always wish I had around me, guided by your feedback and what's going on in the world around us.